Riviera Travel

Riviera Travel Partners with Cabin Select to Launch Premium River Cruise Products in North American Market

MIAMI, FLORIDA — September 15, 2025 — Riviera Travel, a leader in luxury river cruising, today announced its strategic entry into the North American market through a partnership with cruise technology provider Cabin Select. This collaboration will introduce Riviera Travel’s acclaimed European river cruise portfolio to North American travelers through Cabin Select’s advanced distribution platform, integrating with travel advisors’ preferred systems.

The partnership comes as the river cruise sector experiences significant growth, with the global market projected to reach USD 20.82 billion by 2035.

“We’re thrilled to partner with Riviera Travel as they bring their exceptional river cruise experiences to North America,” said Kevin Walker, Founder and Co-Director of Cabin Select. “Our technology platform is perfectly positioned to give Riviera the market reach that matches their ambitious growth plans. Travel advisors will love what Riviera is bringing to the market—luxury accommodations, immersive cultural experiences, and outstanding value. Our seamless integration with advisors’ favorite systems ensures they can easily access and book these exceptional river cruise products for their clients.”

Riviera Travel’s North American launch includes their signature European river cruises such as the Burgundy, River Rhône and Provence Cruise and the Blue Danube River Cruise. These offerings feature five-star ship accommodations, complimentary drinks packages, full board dining, and included cultural experiences. The company is also developing its Grand Tours Collection, which will combine river cruises with land tours for a more comprehensive travel experience.

Stuart Milan, President, North America of Riviera Travel, commented on the partnership: “We selected Cabin Select because of their proven expertise in cruise distribution technology and their deep understanding of the North American market. Their platform offers the perfect combination of reach and functionality that aligns with our expansion strategy. We’re particularly excited about how Cabin Select can accelerate our North American growth through their seamless integration with travel advisor systems. North American travelers are increasingly seeking authentic European river cruise experiences, and we’re confident our premium offerings—with prices starting from $2,099 for an 8-day cruise—will resonate strongly in this market.”

The partnership is effective immediately, with full integration expected to be completed by the end of September 2025.

About Cabin Select
Cabin Select is a pioneering force in cruise technology integration, specializing in advanced solutions for streamlining booking processes and enhancing distribution capabilities. The company has established itself as a trusted technology partner for cruise lines and travel operators worldwide. Cabin Select’s core offerings include intuitive interfaces for cabin selection, itinerary management, real-time communication systems, and seamless integration with existing cruise line operations. With a focus on innovation and user experience, Cabin Select continues to transform how cruise products are distributed and sold in the global marketplace. For more information, visit www.cabinselect.com.

About Riviera Travel Select
Riviera Travel is a premium river cruise operator known for its exceptional European itineraries, luxury accommodations, and outstanding value. The company offers a diverse portfolio of river cruise experiences featuring five-star ships, complimentary drinks packages, full board dining, and included cultural excursions. With a commitment to quality and customer satisfaction, Riviera Travel has established itself as a leader in the European river cruise market and is now bringing its acclaimed offerings to North American travelers. For more information, visit www.Rivieratravel.com.